When you search for virtually anything within a particular location, the first thing you will see below paid ads is a map and a list of three to four local businesses relevant to the search. These fall into what is called the “Map Pack,” and it’s the place to be if you want to attract the most customers for your service-based business.
Over the course of our relationship with A Clean Carpet Co, we have been hard at work getting—and keeping—their three listings within the Map Pack. Here are some of the things we did:
- 1. Location targeting with the ‘Service areas’ feature
- Keyword targeting with the ‘Services’ feature
- Daily posting
- Frequently adding new photos
- …and more!
The first step was optimizing the listings as thoroughly as possible. We filled out the profile for each location completely with information like hours, services, the phone number, and a detailed SEO description. From there it was a matter of being consistent in posting updates and new photos to keep the momentum going. The key takeaway—proper optimization is essential to get going on GMB, but after that, consistency is key.